The project is managed by building an organizational structure specific to the project that includes specialized project management competencies and expertise that works to apply global project management systems to ensure that risks are reduced and that the greatest benefit is achieved from the investment opportunities for each project in accordance with the highest global professional standards and professionalism with a local vision to produce real estate products with the lowest duration, cost and quality. High quality contributes to the development of the region and society in accordance with the Kingdom’s Vision 2030 and achieves profitable returns for customers.